Common sense says it's by design
If the television program Mad Men has taught us anything, it’s that sometimes selling out can be artistic too. That starving artist bit… bah! It takes a real craftsman to take something utterly useless and turn it into something that everyone must have.
Take the plate appearances by Single-A minor league outfielder Bryce Harper of the Hagerstown Suns, for instance. Whenever the slugging high school dropout steps to the plate for the Washington Nationals’ affiliate, the P.A. announcer at Suns games will read a prepared statement:
“Now batting, Bryce Harper, brought to you by Miss Utility, reminding you to call 811 before you dig…”
Look, if you’re going to dig a hole, no matter what the circumstance, it’s a good idea to make a call or two. After all, there are zoning laws in most communities designed to keep folks away from trouble. Say you’re out in the yard digging a hole, just having a day out, and then all of a sudden a water pipe bursts, or underground wires are disturbed, or worse, a time capsule is disturbed long before it’s to be unearthed.
We can’t have that.
Nevertheless, we understand that the folks at Miss Utility are looking out for the people in Hagerstown, Md., and if they can make a buck or two off your potential hole-digging excursions, all the better. But it takes money to make money — or something like that. Besides, this isn’t about Miss Utility or the trench at the property line. No, this is about Bryce Harper and commerce and forward thinking.